Stoner science is still trying to figure out the best way to grow cannabis - outdoor, indoor, or a combination of the both (greenhouses). When you step inside the indoor game you will find growers controlling the amount of light the plant receives + regulating the atmospheric temperature to manipulate the plant’s genetics. These growing techniques create a more consistent cannabinoid profile, and can lead to a very distinct terpene profile. From the flower’s Terpenes profile a.k.a “Terps”, which are the essential oils that have medicinal properties and help the plant fight off fungus and pests, people can understand the product’s aroma and taste. Which means a more transparent experience for you via a better understanding of what you’re buying.